Season of Giving — Gratitude Tips for Fundraisers
The season of giving has always been my favorite time of year because it brings me back to the part of fundraising I love most: saying thank you.
Fundraising requires you to find a hundred different ways to express gratitude. It's part creativity, part relationship-building, and—for me—one of the most rewarding parts of this work. Thoughtful gestures, noticing the details, and acknowledging generosity in ways that feel real and personal… that's what strengthens donor relationships over time.
Why Gratitude Matters
Saying thank you isn't a formality in development—it's the core of donor stewardship and cultivation. Genuine gratitude builds trust. It turns a one-time donor into a returning one, and a returning donor into someone who starts advocating for your mission.
A generic acknowledgment letter is fine for the IRS. It's not great for building relationships. A big part of cultivation and stewardship is found in the personal touchpoints: the unexpected call, the handwritten note, the thoughtful follow-up after a meeting.
The Power of the Phone Call
One of the simplest tools we have—and still the most effective—is the phone. A quick "thank you, no ask" call can change the entire tone of a donor relationship. Even a short voicemail goes a long way.
When I'm stuck or unsure of the next step, I start calling. It grounds me and reconnects me to the heart of the work.
Most development teams don't have the capacity to make as many calls as they'd like, and this is where your board becomes essential. Ask board members to make thank-you calls (provide talking points if needed). Donors love hearing directly from leadership, and board members can share firsthand why they serve and support your mission.
Handwritten Notes Still Matter
Handwritten notes stand out because they're rare.
My approach is simple:
Be prepared. I keep blank off-white note cards and custom stationery within reach so I can write a note right after a meeting while it's fresh.
Thank people after every meaningful interaction. Meetings, lunches, events—any time someone gives you their time or insight.
Invest in good stationery. Small businesses are great for this. My local favorite is Scriptura in New Orleans. If I want something extra polished, I love Création de Paris and G. Lalo —classic and simple.
Holiday Card Tips for the Season of Giving
Holiday cards are one of the easiest and most meaningful touchpoints you can make this time of year. Send them to your top donors and prospects. For an added touch, purchase cards from local artists, small businesses, or cultural institutions rather than generic retailers.
A few of my go-tos:
My system: I order cards six weeks ahead, run a donor/prospect list with addresses, and then break the writing into small daily goals—5 per week or 2 per day. Slow and steady gets them out the door by early December.
On greetings: I usually choose "Happy Holidays," "Season's Greetings," or "Happy New Year" unless I'm certain about someone's religious beliefs. "Happy Holidays" is the safest and still feels warm and genuine.
A Simple Thank-You Rule
If someone gives you a gift in person, your sincere thanks in the moment is enough. If the gift is mailed or dropped off when you're not there, send a handwritten note. It's that simple.
Build Gratitude Into Your Year, Not Just December
Gratitude isn't a seasonal campaign—it's a mindset. When donors feel valued for more than their financial support, they stay with you through the long term, including the tough years.